Retail and the Mobile App Crisis - Should you be Scared?
There’s nothing more relaxing for me than a Saturday morning with the newspaper and a long macchiato (coffee snob). It is the one day that I generally refuse to work but today I felt compelled to blog after reading a piece in The Age newspaper titled ‘The app crisis... Read More
Retail and that nasty-ass GST-free threshold
Retail and that nasty-ass GST-free threshold The retail environment in Australia is tough to say the least. Retail spending is down, rents continue to rise and online shopping is growing. In the wake of all of this the retail industry is exercising its voice, with a determined focus to... Read More
Complaining is not the Strategy for Retail in 2012
Article first published as Stop Complaining, It’s Your Fault Your Business Struggling on Technorati. For retailers the last few years have been tough, really tough. Since 2008 and the whole financial crisis, there has been a steady flow of negative news to ensure consumer confidence remained low and spending, well followed... Read More
Are We Making Things Worse For Retailers By Shopping Online?
Are We Making Things Worse For Retailers By Shopping Online? Article first published as Is Online Really Killing Bricks & Mortar Retail? on Technorati. The state of retail and the impact of the online environment is a topic gaining growing coverage and public debate. Recent times have obviously seen... Read More
5 Really Good Reasons NOT to Discount
5 Really Good Reasons NOT to Discount As a small business with no marketing department, there is an immediate urge to discount when times are tough. This may have short-term advantages but in the end it will be causing you much bigger problems. Can you afford to make price... Read More
HOW TO: Leverage Your Group Buying Campaign
HOW TO: Leverage Your Group Buying Campaign The group buying craze sure came to light in 2010 with a number of providers following Groupon’s lead including Living Social,etc in the U.S. and Scoopon, Cudo and Spreets in Australia. The sites have provided us with a renewed focus on local business... Read More
8 Free Mobile Marketing Tips for Small Business
8 Free Mobile Marketing Tips for Small Business I can generally hear the excitement in my own voice when talking about the emergence of new marketing opportunities. It’s the fact that the marketing mix has exploded with a raft of tools, where even small business can make great strides... Read More
8 FREE Marketing Ideas for Aussie Retailers
8 FREE Marketing Ideas for Aussie Retailers If you haven’t noticed, retailers in Australia are still struggling to recover following the global financial crisis. But it’s not the direct impact of the GFC, but what has happened during this time including the strong performance of the Aussie Dollar and... Read More