We get it. Online advertising can be tough if you’re unfamiliar with its caveats and how to use them to your advantage.
In fact, recent studies have shown that the average SME wastes up to 25% of their PPC spend through simple managerial and strategic errors.
of people click on Google ads when they are looking to buy an item online. (Ref)
If your Adwords campaign has a Quality Score of 7+ you can expect to save at least 28.6% on your Cost Per Click. (Ref)
Small Businesses Waste 25% of Pay-Per-Click Budget(Ref)
Stop Leaving Money On The Table
Don’t Waste Your Advertising Budget
Choosing the right platform and then executing the right strategy will improve your ROI.
Stage 1. We’ll start by identifying your objectives
We need to understand your business objectives and tie them to your advertising budget. Then we’ll identify how to measure your ROI.
Stage 2. We’ll work with you to understand your audience and your preferred messages
Together, we’ll refine your audience and identify the best way to engage with them to ultimately inspire action.
Stage 3. We’ll identify your best platform
We’ll recommend your best platform and advertising product based on our understanding of your objectives and target audience. For example, AdWords or Facebook, traditional display, retargeting or search.
Stage 4. We’ll create your campaign
Depending on which advertising product is best for you, we’ll need to craft your banner design or search ads. This may involve creating or optimising your landing page to improve your ROI on your campaign.
Stage 5. We’ll actively manage your campaign
Online advertising is far from a set-and-forget activity. We’ll manage your budgets to re-align your spend to produce lower ‘cost per acquisition’ (CPA) costs. Other management tasks will include testing variances of your audience, and if we’re using AdWords, we’ll manage your keywords (including negatives), your device targeting, your delivery schedule and more.
Reporting
Depending on the length of your campaign, we’ll provide you with monthly reporting or at the end of the project. The report will highlight several key ROI metrics, including your all-important cost per acquisition.
FAQs
You Might find These Articles Interesting
101 Experts Share their number one Tip for someone starting with PPC ads
“We are very happy with the services provided by OnQ Marketing. The number of customer calls increased significantly since we had them manage our Google Adwords. We also appreciate the full ongoing support and prompt technical advice!”
JON ELLIS / OWNER OF LOCK, SMITH & BARREL
Don’t Waste Your Advertising Budget
Talk to us about managing your PPC campaigns.
Need to generate more leads? You should also look at…
