Twitter Hashtags that Backfired into PR Disasters
A good reputation takes hard work, patience, and persistence while a bad reputation can be formed overnight with social media like twitter. Brands really need to focus on connecting with consumers in a genuine way because, if they don’t, they will throw the brands under the bus. Here are... Read More
Email Marketing Tips
Guest Post by Dan - Running an effective e-mail marketing marketing campaign doesn’t have to be hard. The actual objective is to install normal email promotions into your own regular advertising routine like a useful add-on to achieve more clients using a much more individual method. This is exactly... Read More
Basic PPC Tips for Small Business
Basic PPC Tips for Small Business Guest Post by Trace Ronning Engaging in PPC advertising on AdWords can be pretty intimidating and confusing. It can take quite some time before you feel comfortable using the platform, and even then, it’s so time-consuming that you might need a PPC management... Read More
Personal Branding is more than just creating a LinkedIn profile
Personal Branding is more than just creating a LinkedIn profile Article first published as Are Professionals Ignoring Personal Branding Opportunities? on Technorati. No matter the industry, professionals across the globe must accept that one day, they may just be looking to leverage their own brand. Whether you’re looking for... Read More
Marketing Ideas for Car Dealers
Marketing Ideas for Car Dealers For years we’ve been watching television commercials for all of the key car manufacturers.The humble car dealer on the other hand advertises on television sometimes but primarily they focus on newspaper advertising and lots of it. Look beyond the manufacturers advertising spend on television... Read More
Let’s Get Serious It’s 2011: 5 Mistakes made by Small Business
It might be me but I just can’t help but see some really basic mistakes made, or opportunities missed by small business every day. Some businesses are just too busy and focus on operational issues, some just don’t appreciate the way in which we as consumers have changed and... Read More
Time for Schools to lift their Marketing Game
Time for Schools to lift their Marketing Game I was recently asked to provide a marketing strategy to a Melbourne-based school/college and I must say the exercise uncovered a few shortfalls. Is it a stretch to assume that schools and colleges would be ahead of small business when it... Read More
5 Really Good Reasons NOT to Discount
5 Really Good Reasons NOT to Discount As a small business with no marketing department, there is an immediate urge to discount when times are tough. This may have short-term advantages but in the end it will be causing you much bigger problems. Can you afford to make price... Read More
HOW TO: Leverage Your Group Buying Campaign
HOW TO: Leverage Your Group Buying Campaign The group buying craze sure came to light in 2010 with a number of providers following Groupon’s lead including Living Social,etc in the U.S. and Scoopon, Cudo and Spreets in Australia. The sites have provided us with a renewed focus on local business... Read More
Local Sport and 9 Online Marketing Ideas
Local Sport and 9 Online Marketing Ideas After involvement at different levels of sport, I can say with some experience that local sporting clubs are unfortunately misunderstanding, or underestimating the true value of an online presence. It is often pushed aside because of a lack of time and resources... Read More