Why Are We Not All Advertising on Mobile?
Why Are We Not All Advertising on Mobile? Digital marketing firm eMarketer this week released U.S. data suggesting that Americans now spend more time on our phones than we do reading print. Whilst I don’t live in the land of Stars and Stripes, I have been spending more time... Read More
Why Mobile is Crucial to your Local Marketing Strategy
Why Mobile is Crucial to your Local Marketing Strategy Article first published as Why Mobile Should Be the Cornerstone of Your Local Area Marketing on Technorati. Do you have a mobile phone? Of course you do, there are 4.6 billion people across the planet with one. But did you... Read More
Travel Marketing with Smartphones - Travel apps and websites
Travel Marketing with Smartphones - Travel apps and websites Last month the Sabre Travel Network, a world leader in the travel marketplace, offered some insight into their biannual mobile survey of business travellers. The study, which was last conducted two years ago, demonstrates a significant rise in the number... Read More
Foursquare and your Cafe : Five Cafe Marketing Ideas
Foursquare and your Cafe : Five Cafe Marketing Ideas I am a self-confessed slave to the coffee beans. I schedule meetings in cafes, I work in cafes, and I love every chance I get to have eggs benny on a Saturday morning (in a cafe). But the story is... Read More
Marketing Ideas for Car Dealers
Marketing Ideas for Car Dealers For years we’ve been watching television commercials for all of the key car manufacturers.The humble car dealer on the other hand advertises on television sometimes but primarily they focus on newspaper advertising and lots of it. Look beyond the manufacturers advertising spend on television... Read More
Your Church Online : How You Might Utilise Social Media
Your Church Online : How You Might Utilise Social Media I hesitated for a while before I published this post, after all I’ve always been told to avoid starting any discussions on politics or religion (Although I think my Father was talking about the Pub). In the end and... Read More
Small Business and Mobile Marketing - News from the MMA Forum 2011
Small Business and Mobile Marketing - News from the MMA Forum 2011 Having just returned from the Mobile Marketing Forum in Singapore, I’m finding myself really excited about mobile. The technology is changing rapidly, the devices are becoming such an important part of our lives and for a marketer that... Read More
Time for Schools to lift their Marketing Game
Time for Schools to lift their Marketing Game I was recently asked to provide a marketing strategy to a Melbourne-based school/college and I must say the exercise uncovered a few shortfalls. Is it a stretch to assume that schools and colleges would be ahead of small business when it... Read More
Be Scared of the Guy Selling Your Business a Mobile App
Be Scared of the Guy Selling Your Business a Mobile App I’ve heard some alarming radio advertisements recently and small business should heed my advice, ‘Mobile Applications are not for everybody’. Sure they’re a great option for some businesses, and they can form a valuable element to an overall... Read More
5 Foursquare Ideas to Inspire your Customers in 2011
5 Foursquare Ideas to Inspire your Customers in 2011 If you’re a small business operator it’s hard to keep up with every trend, particularly when it comes to Social Media and marketing your business. Many are just getting their heads around Facebook, which is a great start as I... Read More