We text our friends and family, we email for work, we play games, we read the newspaper and soon, we’ll all pay at the checkout by waving our smartphone.
We’ve got our mobile phone with us all the time, forever connected. We check it before go to sleep and we check it again once we wake. Don’t miss the opportunity to engage with your consumer.
Let us help identify your options and integrate them into your digital marketing strategy.
Mobile Marketing Opportunities
Opportunities are growing as technology progresses. From the basic SMS campaign through to incorporating augmented reality (AR) into your print campaigns, mobile is versatile and effective.
Mobile applications
This is perhaps the first thing that many businesses think of when they contemplate mobile marketing. The opportunities are endless; from mobile commerce facilities to geo-locational functionality, mobile apps can engage the consumer like never before. But a warning; a mobile app is not for every business. Just because we build it for you doesn’t mean people will download or pay for it. We’ll help you understand if it should in fact be part of your mobile strategy.
SMS messaging
While we’re experiencing a phenomenal growth in the use of smartphones, they still only make up less than 50% of the Australian mobile market. So there is still a valid case for SMS marketing. It’s also impressive to know that 96% of messages are read within three minutes of being received. The humble SMS campaign can be versatile, cheap and immediate.
Mobile advertising
With consumers spending more and more time on their mobiles texting, emailing, playing games and browsing the web, it makes sense to reach out to them on this device. Display advertising on mobile devices can target Android, iPhone or Blackberry, it can target people by location or people browsing a specific site. Expect mobile advertising to explode in the short term and prices to rise as demand increases. The time to get in and test the waters is now.
Augmented reality
Augmented reality or AR, is still very much an untapped technology, and in its basic application can play a role for just about any business. For a demonstration of AR see Aurasma’s demonstration on Youtube.
Bluetooth
Also known as proximity marketing, Bluetooth allows you to send and receive messages for free. Businesses can project a multimedia message to all Bluetooth-enabled handsets within a 200m radius. Images, sound and video bring the message alive in a more interactive and engaging manner.
MMS messaging
MMS messaging allows you to broadcast multimedia content including images, sound and video. From as little as 30c per message, a multimedia message can be delivered to up to 10,000 people in a personal and timely manner for the cost of just one local community newspaper advertisement.
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