Our Marketing Action Plans are extensive documents identifying your digital footprint, analysing what your competitors are doing and finally offering suggestions for you to engage with your audience and generate business leads and/or sales.
(i) Brief - Reiterate your objectives
(ii) Existing Digital Footprint - What you’re doing
(iii) Competitor Analysis - What your competitors are doing
(iv) Target Audience Background - What your customers/clients are doing
(v) Website Analysis - Can your website be better
(vi) Search Presence - Are you driving business from search engines (Incorporating a brief SEO Audit)
(vii) Social Media - What social media platforms you should be using and how you should be using them (Incorporating a brief SM Strategy)
(viii) Email Marketing - Should you be using email to target and engage with your audience
(iv) Mobile Marketing - Should you be using mobile and what is the best way to do so
(v) Online Advertising - Are there online advertising opportunities for you
(vi) Public Relations - Is PR going to gain you greater brand recognition than advertising
(vii) Suggested Schedule - We put together a suggested schedule of activities to optimise long-term business
There’s a number of reasons you may need a Marketing Action Plan. It has nothing to do with not understanding your business and more to do with:
(i) TIME - It’s tough finding the time to stop executing and start thinking strategically
(ii) KNOWLEDGE - The marketing team is busy with operational activities and simply do not have the time to acquire the specific skill sets
Our Marketing Action Plans assesses your existing online presence, identifies the opportunities to generate leads and engage and sets out a clear path of direction for your business.
The 20-30 page document outlining your digital opportunities and setting up a path to generate leads and engage with your audience will cost $1,800+gst. This includes an initial 1-hour meeting to allow us to get an idea of your resources and objectives.
If you need our help with some of the specific steps outlined in the plan then we would love to help you along the way. We will even provide you the same rate as our retainer clients no matter how big or small the job is.
Ready to get more website traffic, leads and customers? Tell us about your business and we’ll show you where the opportunities are.
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