3 SEO Toolbars Webmasters Swear By In 2018
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Launching and maintaining a website isn’t enough for an online business. Because if you don’t do at least a decent job marketing it, it will never be found by your target audience.
Of course you can go live and wait for the visitors to come, but unfortunately it doesn’t always work like this.
So before launching you need to analyse your competition and prepare a working marketing plan.
I recently almost fell for that same mistake myself. I was helping out my father with a website for his local TV company. And thought that there shouldn’t be too much saturation in this niche online. After all, we were going to aim a narrow, targeted, local audience.
But when I actually went and checked SERPs for some relevant keywords, I saw that plenty of websites already optimise for them, build links, and generally do their best to rank higher.
So that was disappointing.
I’ll have to put in much more effort to rank this website now, but it shows just how competitive internet got.
Almost any specific local niche has several brands in it already, so your business needs to do a better job in SEO and SMM to gain an edge.
Track social engagement
You need to know what kind of content, topics, and formats work best for a business like yours. You also need to identify influencers in your field to later engage with them and get them to spread the word about your content. And all this can be done with a simple toolbar by BuzzSumo.
While the fully fledged BuzzSumo tool suite gives you more data and insights, the browser toolbar gives you flexibility and mobility.
It takes less than a second to click on the BuzzSumo icon to check if a page has tons of shares, analyse which social networks work best for the website, and see who exactly shared the piece.
It’s a great tool for when you’re just starting out and need to collect as much data about your competition as possible. So you’d Google some of the keywords you want to rank for and analyse domains that show up there one by one. Then switch to their blog pages and check what kind of content they concentrate on. Analyse separate posts or videos to see what works best for the audience you’re targeting.
This way before you even get to creating your own content you’ll already have a clear understanding of what you should and shouldn’t do.
Analyse traffic stats and sources
Similar Web is a must-have in any webmaster’s and marketer’s toolbox. Whenever you’re on a site you’d like to guest post on or compete against, click that Similar Web icon and quickly scan to understand how things for the site are going.
You’ll see a month by month traffic estimations, average time people spend on this site, how many pages they view before leaving, and bounce rate.
Among other insights you need to draw your attention to the countries that bring site most traffic, social networks that work best, sites that send most referral visits, biggest traffic sources, audiences, and competitors.
You see, it’s a goldmine if you want to spy on your competitors. This toolbar won’t let you in on that much details, but for getting a general understanding of what you’re dealing with it works really well.
Backlink research and SERP analysis
One of three things that matter most for rankings are links. You need to build quality backlinks from relevant authoritative websites in order to make it to the 1st page of Google. Finding link prospects may seem like a daunting task. But guess who has the backlinks you need to recreate? Your competitors do.
Here’s how you can use Ahrefs SEO Toolbar to analyse backlink profiles of your rivals and find backlink opportunities your website is missing.
First Google the keyword you’d like to rank for and check the top ten results. You’ll see the toolbar under each URL on SERP.
Check websites’ UR(URL rating) and DR(Domain rating). These are you instant indicators of whether you’ll be able to rank for the keyword or not.
Just compare these numbers to those of your website and you’ll have a realistic picture.
If you’ve decided that you can outrank the competition, go ahead and click on BL(backlinks) to see a full report with links pointing to any page in Ahrefs interface.
Analyse backlinks of the top results on SERP one by one and collect relevant link prospects. Next you want to find or create similar content on your site and reach out to linkers of your rivals suggesting your page as a better replacement or additional resource.
Another way to use this toolbar is while evaluating if you need a link from any given website or not.
The thing is that traffic and social engagement shouldn’t be the decisive factors for your guest posting strategy and quality of potential links should.
So while you’re on a website you want to guest post on, make sure to check it’s DR and UR metrics. Also quickly evaluate the quality of site’s backlink profile by checking it’s referring pages graph. Natural profiles grow gradually and consistently.
Building a working marketing strategy really isn’t as easy as many people online want you to believe. But if you use the right tools it can get a lot simpler. The ones I listed in this post will do a great job for you if you’re just launching a new site or brushing marketing up for an old project.
Eugene is a marketer at Ahrefs. He used to work in advertising, tech support, and journalism but found himself in marketing and copywriting.