Search Engine Optimisation is arguably the most confusing process in online marketing.
What’s worse, it’s vital for any business looking to increase its organic traffic and sales potential. Consider these facts:
of online experiences begin with a search engine. (Ref)
The Top 5 search results within Google gets 66% of the clicks. (Ref)
SEO leads have a 14.6% close rate, while outbound leads only have a 1.7% close rate. (Ref)
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How We Do SEO
Above all else, we’re an SEO agency that practices what’s referred to as “White-Hat SEO”. It’s a commitment to performing legitimate SEO practices to ensure we never put your website at risk of violating Google’s guidelines.
More specifically, we work with our clients in two distinct phases:
Stage 1. Analysis and Foundation Setting
We perform an analysis of your website, highlighting any immediate SEO issues (on-page optimisation) and correcting them to ensure your site is being crawled effectively by search engines. We then conduct keyword research and ensure your website is optimised, including your URL structure, title tags, heading tags, metadata, Schema markup, internal linking and more. This analysis is often delivered as an SEO campaign.
Stage 2. Ongoing Management
We will then look at a range of opportunities to improve your search engine visibility and increase your leads from organic search. An SEO strategy or action plan for 3, 6 or 12 months will be prepared, and we will execute this for you. Expect a more holistic approach involving your content marketing, link building, web design and UX, online PR and online reviews.
Each month we’ll provide an analytics report demonstrating your performance on several important metrics, including search visibility, ranking distribution, organic search traffic, and of course, your goals attributed to organic search.
We’re also firm believers in being as transparent as possible. With each action plan we provide, we’ll explicitly detail each SEO task, because we want you to understand exactly what we’re doing to improve your search performance.
How long does SEO take to see results?
There’s no hard and fast rule. In fact, if you do some research online, you’ll find opinions to be somewhere between 3 months and 12 months. It will depend on your site’s authority as well as how competitive your space is. But in general, we suggest you will start to see your site ranking for more keywords within three months. The most difficult improvement to judge is how long it will take for the keywords ranking 20 – 50 to start ranking top 20 and then top 10.
What is the best way to measure ROI with SEO?
Measuring ROI online must start with understanding the cost of a lead. So, start with that. For instance, if you’re a law firm, you will hopefully understand what each new client offers you in terms of lifetime value (LV), at least on average. You should also know your closing rate from your website leads. So, for example, if the lifetime value of a client is say $5,000 and you close 6 of every 10 leads that your website generates, that’s $30,000 for every 10 leads and a $3,000 average per lead. Now you want to accurately attribute historical ROI from Google organic and benchmark it against your future ROI.
What is White-Hat SEO?
‘White-Hat SEO’ is a term used to define best-practices or responsible search engine optimisation as defined by Google’s guidelines. In contrast, ‘Black-Hat SEO’ is the term used for SEO work that goes against Google’s guidelines. This can earn you short-term positive results but eventually it will only put you at risk of a violation and endanger your website’s reputation in search results.
What are featured snippets?
Some time ago, Google launched rich snippets to provide further value to the searcher. Essentially the snippets provide enough information to fulfil the user’s search intent without them having to click through to a website result. You’ve most likely seen snippets in the form of a paragraph, a list or a table.
What are AMP pages?
Accelerated Mobile Pages (AMP) was initially a project sponsored by Google in response to Facebook’s Instant Articles. It was primarily a move to improve the mobile experience for us all. They are essentially stripped-back versions of your web pages (typically used on posts) that are being cached by Google. This means they load much, much faster. Google loves AMP and actively promotes it but it is not a ranking factor (media aside), however there’s been plenty of results indicating you can expect higher conversions and that’s something you should strive t achieve.
What is the difference between links and citations?
They are often associated as being the same, but they are not. A link in this context is an inbound link from an external website, not yours. The user will be able to click it to visit your site. The link could be an image or text saying anything. On the flipside, a citation doesn’t even have to be a link to your site. But it does have to be a mention of your business name, address and phone number.
Do HTTPS sites get an SEO boost over HTTP sites?
It is a publicised ranking factor, so they should. But how much of a role does having a secure https website play in your search rankings/performance? That can’t be answered definitively, but you will see an increasing benefit over time.
How is SEO different for Google and Bing?
The basics are similar for both search engines. However, there’s some key differences in their guidelines. Whether they make a difference is open to conjecture. For example, Google has said that social media is not a ranking factor, whereas Bing has said that it does play a role. Google said long ago that meta keywords and meta descriptions do not have an influence, whereas Bing says they do.
What are developing trends in SEO?
The developing trends in SEO often come down to Google’s updates and changing consumer search trends. At the moment, there’s a raft of changes that we will monitor, including more consumers using voice search, Google’s new mobile-specific index and the role of web page speed, as well as their introduction of more featured snippets into their SERPs (search engine results pages).
What is Local SEO?
Local SEO refers to the practice of improving your search results when the searcher has a local intent. For example, when you search for a local service, you will likely see Google’s ‘local pack’ which features a map and three results. Local SEO seeks to improve your performance in these instances. Whilst some of the basic principles remain for SEO, there are other determining factors including your business’ proximity to the person searching. Aside from that we aim to grow your online and local reputation with reviews and citations.
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“When I signed up to OnQ I thought the monthly fee I paid was going to give me a caretaker for my SEO. In reality, what I have received is a professional and informed team who stay on top of trends, know my business intimately and are true marketing consultants. I would be very happy to chat to anyone who is considering using OnQ about my own experience.”
KATHRYN ANDERSON / OWNER OF VIVA PHYSIOTHERAPY
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