Search Engine Optimisation is arguably the most confusing process in digital marketing.
What’s worse, it’s vital for any business looking to increase its organic traffic and sales potential. Consider these facts:
Need an SEO specialist?
Tell us a bit about your business and we’ll schedule a call.
There is perhaps no better way to demonstrate why than to show you what our clients have to say about our work.
So here’s what a couple of our SEO clients have to say:
“When I signed up to OnQ I thought the monthly fee I paid was going to give me a caretaker for my SEO. In reality, what I have received is a professional and informed team who stay on top of trends, know my business intimately and are true marketing consultants. I would be very happy to chat to anyone who is considering using OnQ about my own experience.”
KATHERINE ANDERSON / OWNER OF VIVA PHYSIOTHERAPY
“After about 3 months of SEO efforts, I am now receiving 1-2 high priced bookings per month. (previously 0, as my company is only about 8 months old) These bookings are from organic traffic to our website and a direct result of OnQ’s marketing efforts.”
CHAZ CHAMBERS / OWNER OF HAVANA MUSIC TOURS
What are your SEO objectives?
We specialise in a few distinct SEO areas. If one or all of the following sounds like you, then give us a call.
Do you need to improve your online sales from search?
eCommerce SEO is again a very different approach. For the most part, eCommerce SEO can be more technical than the average site with products, categories, filters, and options all making it very easy to screw with Google’s ability to crawl and index your site.
So we’ll conduct a technical audit of your site to ensure that there are no underlying issues and to help optimise how search engines crawl your site.
From there, our SEO strategy for your ecommerce site will be on a few critical items including optimising:
– Category pages.
– Product pages
– Meta titles and descriptions
– User experience across all devices
– Conversion optimisation
– Encouraging reviews
Get a more detailed insight into what we’ll recommend for your ecommerce site by reading our post ‘eCommerce SEO Checklist’.
Do you have potential customers looking for you from mobile?
Mobile SEO is a practice that is becoming more and more important as mobile search continues to influence the customer journey.
There are some distinct differences between traditional and mobile SEO, with user experience being a prominent focus. There are some critical steps we’ll need to advise you on to improve your mobile search performance:
– The right web design. Is responsive web design or a separate mobile website best for your site?
– How to improve the mobile experience of your users. This includes speed, navigation, and ability to accomplish their task.
– Whether to build a mobile app or implement AMP or a PWA.
– Whether there is any work to optimise for Google’s mobile-first indexing
– Understanding the different search intent by mobile searchers and optimising your on-page optimisation
Rich snippets are even more compelling on mobile devices, so adding Schema markup among other optimisations will also be a key feature of our strategy.
Do you want to optimise for featured snippets?
The objective for most clients is to reach Google’s number 1 position for their identified keywords. It’s a worthy goal, reports in the past have determined that 33% of searchers click on the #1 result.
But with the rise of rich snippets and notably featured snippets, the influence of position #1 has dropped. The significant opportunity now is to acquire a featured snippet to increase your click-through-rate from Google, send more traffic to your website, and improve your brand recognition.
There’s no magic sauce. All any SEO can do is be aware of large-scale studies and test to identify their own results. We’ve scored dozens of featured snippets for our clients, and we’ll optimise your site to score some too.
Do you need more customers from your local area?
Our local SEO services help to increase local visibility in Google. If you have a local business missing the opportunity to attract customers via Google’s local search, then we can develop a local SEO strategy to turn that around.
Our focus will be on optimising your Google My Business profile, identifying and earning you local citations and links, producing local content, helping you to implement a system to attract online reviews, and working on your website optimisation.
Do you even know how many people find your GMB listing each month? How many called your business? How many visited your website? And how many asked for directions from Google Maps? We’ll report on all of it to demonstrate our results.
Here’s what to do
Tell us more about your website and your SEO objectives using the button below. Your answers to these questions will help us to understand your position better and help to guide our preparation for step two.
We’ll assess your website’s on-page optimisation and your competitive outlook. We’ll then spend some time preparing a brief snapshot and draft a brief action plan and accompanying quote for our support.
If it’s a good fit, then we’ll arrange a call or face-to-face meeting to talk about the specifics of the action plan and better understand your business before getting started.
What you can expect from us
The SEO industry continues to move on from the wild west days of keyword spamming and buying links, but it’s important to reassure you that:
- Your point of contact at OnQ will be your SEO consultant
- We offer no ranking guarantees (because it is pontless and dodgy)
- When we report on your progress we will report on ROI not simply website rankings
- We will not get you involved in any link-building schemes
- We will not lock you into any contracts
- We will be open and transparent with our tactics
How long does SEO take to see results?
There’s no hard and fast rule. In fact, if you do some research online, you’ll find opinions to be somewhere between 3 months and 12 months. It will depend on your site’s authority as well as how competitive your space is. But in general, we suggest you will start to see your site ranking for more keywords within three months. The most challenging improvement to judge is how long it will take for the keywords ranking 20 – 50 to start ranking top 20 and then top 10.
What is the best way to measure ROI with SEO?
Measuring ROI online must start with understanding the cost of a lead. So, start with that. For instance, if you’re a law firm, you will hopefully understand what each new client offers you regarding lifetime value (LV), at least on average. You should also know your closing rate from your website leads. So, for example, if the lifetime value of a client is $5,000 and you close 6 of every ten leads that your website generates, that’s $30,000 for every ten leads and a $3,000 average per lead. Now you want to accurately attribute historical ROI from Google organic and benchmark it against your future ROI.
Do you have SEO packages?
No we do not. It is something we get asked often, but each client has different objectives and begins from a different starting point. Therefore, we choose to tailor our SEO strategy to the business. Trying to fit your business into 3 or 4 SEO pre-determined packages is not the best start to your SEO.
What is White-Hat SEO?
‘White-Hat SEO’ is a term used to define best-practices or responsible search engine optimisation as defined by Google’s guidelines. In contrast, ‘Black-Hat SEO’ is the term used for SEO work that goes against Google’s guidelines. Such dodgy tactics can earn you short-term positive results, but eventually, it will only put you at risk of a violation and endanger your website’s reputation in search results.
What are featured snippets?
Some time ago, Google launched rich snippets to provide further value to the searcher. Essentially the snippets offer enough information to fulfil the user’s search intent without them having to click through to a website result. You’ve most likely seen snippets in the form of a paragraph, a list or a table.
What are AMP pages?
Accelerated Mobile Pages (AMP) was initially a project sponsored by Google in response to Facebook’s Instant Articles. It was primarily a move to improve the mobile experience for us all. They are essentially stripped-back versions of your web pages (typically used on posts) that are being cached by Google. The result of which is they load much, much faster. Google loves AMP and actively promotes it, but it is not a ranking factor (media aside). However, there’s been plenty of results indicating you can expect higher conversions and that’s something you should strive t achieve.
What is the difference between links and citations?
They are often associated as being the same, but they are not. A link in this context is an inbound link from an external website, not yours. The user will be able to click it to visit your site. The link could be an image or text saying anything. On the flipside, a citation doesn’t even have to be a link to your site. But it does have to be a mention of your business name, address and phone number.
Do HTTPS sites get an SEO boost over HTTP sites?
It is a publicised ranking factor, so they should. But how much of a role does having a secure https website play in your search rankings/performance? Some recent studies indicate that the percentage of Google’s top 10 results that are ‘https’ is increasing, but then again that could be organic growth in that more sites are converting. Either way, you can expect benefit over the long-term.
How is SEO different for Google and Bing?
The basics are similar for both search engines. However, there are some critical differences in their guidelines. Whether they make a difference is open to conjecture. For example, Google has said that social media is not a ranking factor, whereas Bing has stated that it does play a role. Google noted long ago that meta keywords and meta descriptions do not have an influence, whereas Bing says they do. Also, the results of keyword research can vary from Google to Bing.
What are developing trends in SEO?
The developing trends in SEO often come down to Google’s updates and changing consumer search trends. At the moment, there’s a raft of changes that we will monitor, including more consumers using voice search, Google’s new mobile-specific index and the role of web page speed, as well as their introduction of more featured snippets into their SERPs (search engine results pages).
What is Local SEO?
Local SEO refers to the practice of improving your search results when the searcher has local intent. For example, when you search for a local service, you will likely see Google’s ‘local pack’ which features a map and three results. Local SEO seeks to improve your performance in these instances. While some of the basic principles remain for SEO, there are other determining factors including your business’ proximity to the person searching. Aside from that, we aim to grow your online and local reputation with reviews and citations.
Is SEO important during web development?
In some circumstances it is critical. For larger websites, particularly ecommerce, getting the site architecture and navigation right from launch is important. It’s always great to have an SEO consultant helping to guide your development.
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