Real Estate Digital Marketing
Attracting and nurturing online leads for independent real estate agencies.
When it comes to the home buyer (or renter) there are two dominant online marketplaces in Australia. In fact, one study found that 94% of buyers had browsed either realestate.com.au or domain.com.au.
But do you want to rely on sales from these platforms alone?
You shouldn’t. Considering that the home buyer journey can be an average of 27 months, there is an opportunity to engage the home buyer and establish a long-term relationship.
If you can be visible and be helpful during the 16-month long ‘consideration’ phase, long before they start browsing listings online, then you are better situated to nurture the relationship and convert a sale without having to fight for the sales via the marketplace.
Our role is to help you develop a digital marketing strategy to engage the home buyer in the earliest stages of their journey, nurturing them along the way and then converting them into a sale.
Real Estate Marketing Services
With 84% of people looking to buy or rent never visiting a real estate agency website, you need to do more than just present a scaled down version of realestate.com.au.
Search Engine Optimisation
Potential buyers and sellers are turning to search engines to find a range of information from where to live right through to which is the most reputable real estate agent. It’s a competitive landscape but one where we believe you will be able to increase website traffic and leads.
Potential clients are searching online for the right area to live, right through to where the local schools and amenities are. By publishing this content you will provide value to the audience and this will establish goodwill and trust before they actively begin searching for a property.
There is a whole range of advertising platforms and products, each providing you with the opportunity to accurately attribute your leads (and improve your advertising ROI). Whether it’s Google Adwords targeting users showing intent or retargeting users who have browsed your website – There is an advertising strategy that will help to grow your business.
Imagine you’ve published a blog post titled, ‘Bellarine Named Latest Real Estate Hotspot’. At the bottom of the post you offer your guide to the suburbs within the Bellarine in return for a name and email address. The potential buyer is then entered into an automated workflow that is designed to nurture them right through their journey.
How We Work
Far from sounding like a corporate mission statement, there are a few simple values we hold near and dear to our hearts; values we believe in above all else.
STEP ONE: Information Gathering
Phone call or face to face
STEP TWO: Understanding Target Audience & Identifying Opportunities
Who they are, where they spend time
STEP THREE: Developing Activity Plan/Proposal
Generally 3 months. No BS. Based on most efficient.
STEP FOUR: Start Work
Communication will be via email unless necessary to chat.
We’ll answer any communication within 24 hours.
The Fine Print
1. Our minimum monthly commitment is $1100+gst and this includes 10 hours per month. For ongoing clients this includes a $20-$40 per hour discount on our project work.
2. We don’t ask you to commit to long-term contracts.
We do however ask that you commit to a minimum 3 month period to allow us time to demonstrate the results of our work.
Would you be working with other businesses in the real estate industry?
We don’t enter into a partnership where our clients are in direct competition.
How much does a new website cost?
Our websites start at $4,500+gst. The cost of a real estate website will largely depend on how you choose to display your properties and whether it involves integrating a 3rd party API.
How soon can we expect to see more leads being generated online?
This is not an easy answer unfortunately. It will depend on the state of your online presence before we begin, the level of commitment, and of course your competitive landscape.
Would we be provided with any reporting?
Yes. We will provide a monthly analytics report tailored to your business and the objectives we’ve set.
Do we only have access to the services listed above?
No, you have access to each service we provide. We can also help you with website management, email newsletters, online PR/reputation management, social media marketing, and even any graphic design requirements you may have.
What happens if we have more work for you (or less work for you) in any given month?
If you need more support than the pre-arranged monthly commitment, then we will roll these extra hours over to the next month. Should we surpass the time commitment for a second month in a row, then we will charge for the extra time. If we don’t spend the pre-arranged monthly hours, then we too will roll these hours over to the next month.
Ready To Chat?
Simply fill in the form below and we’ll be in touch to discuss how we can support your digital marketing.