Would you like to build your database, nurture your leads and generate new business through marketing automation?
This is within your reach. Marketing automation is something that big brands and enterprises have been utilising for years. Now you can do it with your business.
B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. (Ref)
of marketers say they saw the benefits of using marketing automation within the first six months of its implementation.(Ref)
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Generate More and Better Leads
Let’s discuss the opportunities available and how we can best implement an automated platform to ramp up your online activities.
Here’s a list of the key benefits:
1. Nurture your online leads
2. Implement leads with your CRM system to achieve full sales potential
3. Lead Scoring
4. Customer/Client Onboarding
There’s plenty of marketing automation software available but we choose to use AutopilotHQ. It provides terrific value for money and is accessible for small business.
What problem do marketing automation platforms solve?
A marketing automation platform will help ensure you are building a database and nurturing it, always keeping in contact with your target customers at optimal times to produce better quality leads.
Is marketing automation beneficial for small businesses?
Absolutely. Perhaps even more important. Even small businesses who are actively building their email databases still often lack the time and resources to follow up with their leads at the appropriate times to improve their sales. Even if they do follow up, it’s usually not an efficient process. And what about the opportunities you miss if your follow-up person is away, even on weekends?
What is your favourite marketing automation software and why?
We’ve used a few and for value we’ve settled with Autopilot. Small businesses can start with it for just $25 a month.
What are some of the best marketing automation recipes?
Automated workflows are often referred to as recipes. The common ‘workflows’ or ‘recipes’ look something like this:
1) a site visitor reads a blog post and then hands over their email address in return for a downloadable PDF.
2) Their journey begins. They receive an automated email with their PDF.
3) A couple of days later they are delivered more information/value based on the topic.
4) Then a further few days later they are automatically delivered an email with a stronger call to action that is tied to new business. This user is a ‘warm’ lead because they know your business and you’ve been helpful.
Marketing Automation Examples
A great content marketing strategy will involve marketing automation. It helps to build your email database and nurture your ‘readers’ into ‘customers’. This process does the bulk of the sales work without you having to lift your finger.
Imagine your buyer’s journey is an average of 4-6 weeks. They begin by searching for information on the problem and they find a blog post you published. At the end of the post, you’ve offered a downloadable PDF in return for their email. A week later you’ve automated an email to be delivered offering further information and value. Depending on how they interact with that email you, set them on a different path of valuable emails. Finally, when you get them to the 4-6-week mark, you give them the opportunity to send you an enquiry. This lead is qualified, and you haven’t done anything.
Marketing automation is an integral part of any professional eCommerce operation. First and foremost, automation creates efficiencies in your operations while also improving your repeat purchases and customer advocacy.
An additional effective use case for eCommerce automation involves the common issue of cart abandonment. With automation, you can deliver timely emails to your customer or subscriber database reminding them that they left items in their cart without checking out. They may have changed their mind completely or perhaps something distracted them. If it’s the latter, they’ll appreciate the reminder and the easy checkout path. An order regained is an order earned.
Want to Generate New Business with Little Effort?
Talk to us about scaling your marketing efforts with automated journeys.