Resources

Digital Marketing Resources

As a digital agency we use a suite of tools and software to audit, review, manage and track projects and tasks. Over time we have also developed some of our own tools that will help you to gain a better understanding of where you business is at, and where you can improve. Take a look at this list and we’re sure you will find something useful to your and your business.

Website SEO Audit

Want to find opportunities to improve your website and perform better in search engines? This audit tool will give you a terrific snapshot of how optimised your site is (or isn’t) and outline the areas where you need to improve. Simply enter a few details and you will have a report back in just minutes.

Get Your Audit

Website Speed Test

There’s no future for slow websites. Google will penalise you and users will abandon your site and likely your business. So get an idea of how fast your site is and where improvements can be made.

Test Your Site

Recommended Reading

Here’s a list of our favourite books and recommended reads for digital marketing enthusiasts. If you’re looking for another recommendation for any one of Seth Godin’s books you won’t have to look too far.

Youtility

Youtility

Jay Baer talks about how smart marketers are looking to help not hype. After reading this book you will look to change the way that you market your business/product. Understanding that gesture and goodwill encourages new customers and builds loyalty.
Trust Me, I'm Lying

Trust Me, I'm Lying

Ryan Holiday discusses how to newsjack. He highlights a number of examples where he generated thousands of dollars worth of press coverage and exactly how he went about doing it. It’s an insightful look into today’s media landscape and how we can go about manipulating it to our advantage.
Contagious

Contagious

Whartun Professor Jonah Berger discusses the 6 science-backed principles that drive something to go viral. He includes a couple of examples that will stick with you like the $100 Cheese Steak and the Hot Dog shop that had a phone booth in the corner that led to a secret bar.  A really exciting read.
Traction

Traction

A guide for startups and marketers wanting to get traction with their product. A book discussing how to get customers highlighted by interviews from the founders of several of the biggest companies in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), and Alex Pachikov (Evernote).
Winning the Zero Moment of Truth

Winning the Zero Moment of Truth

Google highlights an online decision-making moment, the ‘Zero Moment of Truth’. This ebook highlights how to win that moment including the influence of ratings and reviews. Think about the moments that you make a decision online every day – On your mobile choosing what restaurant, at your desktop figuring out what printer to buy, and more. These moments are all around us.
Zero to One

Zero to One

Peter Thiel co-founded PayPal and has since launched Palantir. Palantair? Recent valuation has it at $15 billion. Thiel discusses the future. He states ‘The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. ‘ So the advice is don’t aim to copy. In fact Thiel recommends you get into a space where there are NO competitors.
The Lean Startup

The Lean Startup

A number of corporations and products have been modelled around the Lean Startup as defined by Ries. Inspired by a Japanese theory, Ries explains the importance of getting your Minimum Viable Product to market, essentially developing it with the real audience.
The Tipping Point

The Tipping Point

Gladwell highlights a number of case studies where he defines the moment that the product reached that tipping point. It’s often not what you thought and you will undoubtedly come away with some terrific ideas.

Our Favourite Software/Tools

There is quite a few tools and software that we love and use often, but this is the top three that we simply can’t live without. Each one is used after testing many of their competitors first and spending a whole lot along the way.

WP Engine

WP Engine

Hands down the best WordPress hosting we’ve dealt with in the last 7+ years. Daily backups that we revert back to in a couple of clicks. Security monitoring. Managed WordPress upgrades. Staging environment. Oh and super-fast. Seriously, your hosting is not where you can afford to forgo performance to save a dollar. Check out WP Engine.
SEM Rush

SEM Rush

We started with Moz, moved to Raven Tools, and have since settled with SEM Rush. Couldn’t be happier. Run site audits, track your Google positions, audit your backlinks, monitor brand mentions, have SEM Rush suggest SEO ideas and check your organic traffic insights. It has so much more capabilities and we’re yet to really dig in. But definitely a software service we couldn’t run our agency without. Check it out yourself.
Sumo

Sumo

This is a no-brainer. Sumo has a dozen different tools you can use to build an email list including welcome mat, scroll boxes, and pop-ups. It has smart bars to help promote offers and so much more. The best part is it is free and it can be installed in minutes (No devs required). We’d suggest going PRO and make the most of the integrations with your email service provider. Used by over 500,000 websites including AirBnB! Try Sumo now.

Search Engine Sensor

SEMRush is the SEO tool of choice for us. One added benefit it offers is the SEMRush Sensor, which ultimately gives us an indication of the volatility of Google’s local search rankings. So what does this even mean?

Well, the sensor below is for Australian Desktop results. If the score is HIGH (Out of 10) that means a lot of positions are changing. If it’s LOW then today’s rankings are likely very similar to yesterday.