Tools, Books, and Conferences
As a digital agency we use a suite of tools and software to audit, review, manage and track projects and tasks. Over time we have also developed some of our own tools that will help you to gain a better understanding of where you business is at, and where you can improve. Take a look at this list and we’re sure you will find something useful to your and your business.
Want to find opportunities to improve your website and perform better in search engines? Use our tool and we’ll generate an SEO Audit for your website, highlighting the existing technical errors with your website.
Embedding a YouTube video will slow your web page down as the browser is required to make extra requests. Generate a new code and shave time off your web page speed and keep your user’s happy.
We should all be working to improve our online reputation. Getting Google reviews is a key part in achieving this objective. Now make it easier to ask for Google reviews.
A slow website will turn your customers away and drive your sales down. Not to mention it’s going to hurt your standing within Google. Find out how fast your site is and what you need to improve.
Here’s a list of our favourite books and recommended reads for digital marketing enthusiasts.
Jay Baer talks about how smart marketers are looking to help not hype. After reading this book you will look to change the way that you market your business/product. Understanding that gesture and goodwill encourages new customers and builds loyalty.
Trust Me, I’m Lying
Ryan Holiday discusses how to newsjack. He highlights a number of examples where he generated thousands of dollars worth of press coverage and exactly how he went about doing it. It’s an insightful look into today’s media landscape and how we can go about manipulating it to our advantage.
Whartun Professor Jonah Berger discusses the 6 science-backed principles that drive something to go viral. He includes a couple of examples that will stick with you like the $100 Cheese Steak and the Hot Dog shop that had a phone booth in the corner that led to a secret bar. A really exciting read.
A guide for startups and marketers wanting to get traction with their product. A book discussing how to get customers highlighted by interviews from the founders of several of the biggest companies in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), and Alex Pachikov (Evernote).
The Lean Startup
A number of corporations and products have been modelled around the Lean Startup as defined by Ries. Inspired by a Japanese theory, Ries explains the importance of getting your Minimum Viable Product to market, essentially developing it with the real audience.
Zero to One
Peter Thiel co-founded PayPal and has since launched Palantir. Palantair? Recent valuation has it at $15 billion. Thiel discusses the future. He states ‘The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine’. So the advice is ‘get into a space where there are NO competitors’.
Released long before Bitcoin reached fever-pitch. This book is a thorough investigation into Blockchain and it’s potential applications. Yes it talks about cryptocurrencies but it focuses more on the journey of the technology itself. If you’re seriously interested in understanding more about Blockchain than others in your office, then this is a must-read.
Webs of Influence
Nathalie Nahai carved out her own position as the thought leader in ‘web psychology’. In this book she breaks down how people make decisions online and how you can use the theories to improve your own website. Her basic premise is to first understand the user. It’s an interesting read and one sure to get you thinking about your own online experience.
Australian Digital Marketing Events
Here’s a few of the best digital marketing conferences we have to offer in Australia.