Engage Your Customers with These 5 Mobile Marketing Tips
Mobile marketing is a prime environment for customer-centric campaigns because it is more personal than many other types of marketing.
With mobile marketing you are placing your advertising directly in the user’s text inbox.
Additionally, they have requested to receive your communications so there is an engagement with your brand, even if it is a small one, it can be nurtured and can grow into a loyal customer.
The question is, how do you get there?
How do you go from that first communication once they sign up to receive your text messages to that conversion that turns them into a customer?
It is done through a customer-centric approach and these tips will help make that happen.
Utilise the engagement potential of social media to have conversations.
Keep your social media profiles active and post regularly. Don’t just post questions to have people answer and definitely don’t post only products and sales pitches. Speak to your customer, converse with them. If you post a question, respond to their answers.
Reveal things about your brand, secrets, bring your brand persona to life and have real conversations with the very real people who are on the other side of the screen. When someone comments on your blog, make sure you respond to them. Your marketing should never be a one-way conversation. It should always leave room for response and encourage your customers to engage.
Get feedback from your customers.
There is some information that you just can’t get from your customers unless you ask them directly.
Use customer feedback forms and brief surveys post sale or at various points in the process to better understand your customer.
Social media can also be a great way to get feedback.
Use SMS to ask short questions and you could even offer an incentive to those who reply (dollars off on a purchase or a free gift with purchase or something similar). The key is to get your customer talking to you, telling you what they want, what motivates them, and what they respond to best – and your job is to listen.
Harness the power of SMS.
Text messaging and SMS is a powerful tool that is often at the heart of a mobile marketing campaign. Use your messages to promote products, but also to get to know your customers more. You can also use it to send short shout out testimonials.
No matter how you use SMS, it is vitally important that you make sure every message to your subscribers provides value. They have willingly signed up to receive your messages and receiving that text is moving into their personal space so if you are going to do that, make sure that you make it count. Always add value.
Increase conversion with customer-centric insights.
In order to be able to gauge how your campaign is impacting consumers you need to understand how it affects them in three areas: repetition, behavior, and price.
You want to know why an individual makes repeat purchases and why they chose your product over another.
Measure how long they viewed a page or product. Research how customers respond at different price levels. Measure their response to personalised customer support.
Sure, you want to know how your actual campaign is working, but when you measure the customer experience you provide a stronger foundation upon which to build that campaign.
Analyse, monitor, and adjust your campaign constantly.
No matter what type of marketing campaign you are running you should be measuring it to see how various elements are performing. This is especially important with a mobile marketing campaign simply because of the personal nature of the message delivery.
People are not landing on a website and clicking on a random banner ad, they have signed up to receive your messages and are allowing you to send those messages to their personal devices.
If some portion of your campaign is off-putting to your subscribers you want to know about it as soon as possible. That is why you should constantly be analyzing, monitoring, and adjusting your campaign.
Customer-centric mobile marketing campaigns can work very well for you as long as you remember to keep the customer first. Remember, while you might be focused on your business’ performance, it isn’t about you – it is about your customer because they drive your sales.
P.S. If you want to engage your customer via their mobile device. You must, must, must make sure your website is fast. Test how fast your website is.