Content Marketing

Content strategies that cater to your customers and increase sales.

For busy entrepreneurs, content marketing can be the stuff of nightmares. It’s time-consuming, requires a healthy imagination to constantly dream up new post ideas, and can be downright boring if you’re not entirely passionate about what you’re writing.

But because content marketing is one of the cheapest, most efficient ways to generate new leads and customers, ignoring it simply isn’t an option.

More specifically, it’s one of the most effective methods to:

  • Engage your audience
  • Demonstrate authority
  • Boost social follows and shares
  • Acquire more traffic from search engines
  • Increase email subscribers

One of the key obstacles in maintaining a content strategy, more often a company blog, is the time and resources it requires to write blog posts and create other content.

We can help.

Our marketing support packages provide you with ongoing strategies and access to our copywriting team, which conducts extensive research and writes on your behalf – all while staying true to your brand.
You own the content; we simply write and publish it under your name.

It’s a win-win!

Content marketing

The Content Marketing Process

When you team up with us, we work with you hand-in-hand to create a content marketing strategy that drives your business to the next level.

We’ll identify your target audience, what they value, whether you should be publishing short- or long- form content, your style of writing, topic ideas, and finally, how we plan to leverage your content in order to achieve your business objectives.

If you’re unable to generate the content to meet this strategy, we’ll gladly write the blog posts on your behalf. Be sure to check out our marketing support packages, which provide continued content marketing support.

Our Own Case Study

To demonstrate the power of content marketing, let’s examine one of our very own blog posts.

One of our first blog posts for OnQ was titled “Marketing Ideas for Your Travel Agency Business”.

Since it was first published on May 31st, 2013, the post has attracted more than 14,000 visitors to our website. The graph below is an actual snapshot of our Google Analytics, highlighting the traffic the post has attracted.

Although the bounce rate is a bit high (blog posts have a tendency to increase bounce rate, due to users visiting your site with different intentions), the main goal is to get them there and take advantage of the opportunity to generate leads.

With a healthy dose of split testing, tweaking and optimising, content marketing is a force to be reckoned with, due to its relatively low price tag in comparison to other forms of marketing.

Blogging case study
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Maximise Your Lead-Generating Potential with a Marketing Retainer

Content marketing can fuel your social media activity and boost your SEO efforts to really fast-track your marketing.

For big savings and rapidly-increased lead generation, we offer digital marketing retainers that are perfect for businesses looking to grow at an accelerated rate. You’ll also receive fresh content ideas every month and ongoing support.

Ready to thrive in online marketing?