10 Blogs To Follow : A Tip For Small Business

Estimated reading time: 4 minutes

Want to learn about online marketing?

But don’t know where to turn?

Perhaps don’t be so quick to pay hundreds of dollars for a course or conference.

Start by identifying some of the leading publishers of online marketing content and subscribe to them. Trawl through their content and it will be amazing how much you can pick up.

Want to know the best part?

I have curated a list of ten blogs that I personally recommend and maintain a subscription.
 

THE ALL-ROUNDERS

The following three blogs cover everything you’ll need to know. For that reason, if you’re only going to read a couple I would stick with these.

Mashable: One of the most popular blogs on the web. There is nothing that happens that Mashable won’t cover and if you check this regularly you’re going to be on a steep learning curve. Mashable covers everything from social media, technology, marketing, small business, entertainment and more.

Marketing Profs: Subscribe to receive one or more of their email options and have some handy links dropped into your inbox every day. It is tailored to marketing professionals but what a great way to learn as a small business owner.
 

SOCIAL MEDIA

These two focus on social media, so if you’re wanting to learn more about social media then subscribe to these guys.

Social Media Today: News and opinions coming from a variety of journos and mediated by a panel of the leading social media minds including Brian Solis.

Social Media Examiner: I find that these guys focus more on providing tips on how to optimise your social media presence. So it may prove to be even more useful as you can take away some of the tips that they produce. Again, the blog is a product of a number of different authors.
 

SEARCH ENGINE MARKETING and SEARCH ENGINE OPTIMISATION

No doubt there will be a number of readers going straight past the SEM and SEO suggestions below because it is all too often ignored. But I nominate three blogs here because I think there is a lot to be gained from reading the specific content that they distribute.

Moz: The guys at Moz (formerly SEO Moz) are regarded as one of the true leaders in the SEO landscape. If you’re not going to bring in a marketing company for help, then read the content and trial their software.

Search Engine Land: I receive a great email each day from Search Engine Land that covers the day in search including SEO & SEM, Link Building, Paid Search and more.

Backlinko: Brian has fast become one of the leading SEO guys on the web. His SEO advice focuses on content and linkbuilding and he has the results to prove that it works. If you’re trying to avoid the long and technical SEO content then Brian is your guy. He writes in a very informal but super easy to read manner, and he produces a lot of video.
 

CONTENT MARKETING

The all-rounders nominated above will cover mobile for you but I still strongly suggest you keep an eye on the headlines coming out from the industry.

Content Marketing Institute: The team behind CMI has established themselves as the authorities of content marketing and rightfully so. If you want to learn about content then subscribe to receive their updates. I would also encourage to listen to one of their podcasts before reading, just to get an understanding of the personalities behind the authors. These guys are hilarious.
 

MOBILE

The all-rounders nominated above will cover mobile for you but I still strongly suggest you keep an eye on the headlines coming out from the industry.

Mobile Marketing Watch: I get an email every day from these guys and whilst much of it will either go over your head or will not be all that relevant as a small business owner at this stage, it’s still worth checking out the headlines.
 

LOCAL

Of course it goes without saying how important it is to keep up to date with local business news and reading tips from local business sources. Here is one that is a very successful Australian blog.

Smart Company: Sending out a daily wrap-up at lunchtime that covers everything from news, local, retail, trends, social media and much more.

 

The ability to share information is what has created the opportunities for business and it is this that allows everyone to learn much easier than ever before. So, reserve some time in your week to keep up to date with some blogs. Of course if you can find an extra 10 minutes, then I would love if you could subscribe to our blog (Email option top-right).