Ultimate List: Top 20 Australian Business Directories for SEO
Aussie businesses succeeding with SEO do one thing very well:
They actively build their domain authority and this includes building quality links and citations.
Want to know the best part?
I’ve done a big part of the leg-work for you. I’ve compiled a list of quality Australian directories along with direct links to pages to submit your listing.
Each directory has been chosen due to their Domain Authority score. Despite constant requests to have other directories featured, this list will remain curated by the top DA scores so you know you can trust them. It is also audited every 3 months to ensure we maintain the best list for you.
Other important features that we’ve chosen to provide include estimated monthly traffic (sourced from SimilarWeb) and HTTPS. This latter point is an important one.
Google has been using this as a ranking factor (who knows how much of a factor) since 2014 and has been steadily increasing their warnings.
Moz reported in April that 50% of page one Google results were https and projected it may be as much as 65% by the end of 2017. So it might be worth taking this into account when deciding what directories you want to use.
Why build online citations?
Creating online citations on sites such as Hotfrog or True Local and building and refining your inbound link profile will improve your domain authority as well as your search performance. But citation and link building is not a free-for-all like it once was.
Citations should be consistent: your name, address and phone number (NAP) as they appear on your website and Google Places (Google+ Local) should be exactly the same as all other citations across the web. Old listings with outdated phone numbers and addresses will have a negative impact on your business.
Link building, once one of the fastest ways to improve your search ranking, is now a more refined art. You should be mindful of your inbound link profile. If you’re an accountant and your site contains links from a dodgy weight-loss website, visitors will think you’re unprofessional or untrustworthy. You want links from sites which are valuable to users, relevant to your business and do not employ dodgy online tactics.
What Is Domain Authority?
DA is a metric developed by Moz, so let’s leave an explanation to them:
“Domain Authority (DA) is a search engine ranking score …. that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”
Tips For Listing Your Business
- Select the most appropriate category. Take into account what your competitors have.
- Complete as much of your listing as possible. This includes great photos.
- Ensure your Name, Address and Phone (NAP) matches that on your website and Google My Business listing.
- If you have more than one location then link to the relevant location page on your website, ie /Melbourne/.
- Write a unique business description – Don’t just copy + paste from your website.
- Use a spreadsheet to keep your activity organised (as well as your log-ins).
= Website is not secure (Not using https)
= Paid Directory Listing
Below is the list of what we consider to be the Top 20 Australian business directories that will help to improve your search performance.