Ultimate List: Top 23 Australian Business Directories for SEO
Aussie businesses succeeding with SEO do one thing very well:
They actively build their domain authority and this includes building quality links and citations.
Want to know the best part?
I’ve compiled a list of quality Australian directories along with links to submit pages so you can go ahead and start building links and citations for yourself. (I’ve even included our own worksheet for you to download at the bottom of this post)
Creating online citations on sites such as Hotfrog or True Local and building and refining your inbound link profile will improve your domain authority as well as your search performance. But citation and link building is not a free-for-all like it once was.
Citations should be consistent: your name, address and phone number (NAP) as they appear on your website and Google Places (Google+ Local) should be exactly the same as all other citations across the web. Old listings with outdated phone numbers and addresses will have a negative impact on your business.
Link building, once one of the fastest ways to improve your search ranking, is now a more refined art. You should be mindful of your inbound link profile. If you’re an accountant and your site contains links from a dodgy weight-loss website, visitors will think you’re unprofessional or untrustworthy. You want links from sites which are valuable to users, relevant to your business and do not employ dodgy online tactics.
Below is a list of what we consider to be the Top 23 Australian business directories that will help to improve your search performance.
The quality of the business directory will influence the power that the listing achieves. It’s good to have a diversified link profile but I recommend quality over quantity. To save you time and energy, each directory on this list has been thoroughly researched by the team at OnQ. The key indicators of a quality directory include domain authority, total links and followed links, linking domains, social sharing and domain age.
These 23 directories are ranked in order of domain authority and include free and paid options.
Note: As a general rule of thumb, paid listings should bring visitors to your site, not just a boost to your domain authority.