Top 20 Australian Business Directories

Last updated Sep 7, 2018

Reading time: 8 minutes

Australian Business Directories

One of the most under-valued tasks for any business is creating and maintaining an online presence via business directories.

Your presence in the top online directories will help you to attract new customers, both directly and indirectly as an influential SEO ranking factor.

But, the first step is identifying the appropriate directories. They need to have the authority and have real potential to send you new customers.

Want to know the best part?

I’ve done a big part of the leg-work for you. I’ve compiled a list of the best business directories in Australia along with direct links to pages so submitting your business is that little bit easier.

Of the top 20, there are 17 free local directories and three paid.

Each local directory has been chosen due to their Domain Authority score. Despite constant requests to have other directories featured, this list will remain curated by the top DA scores so you know you can trust them. It is also audited every three months to ensure we maintain the best list for you.

Other notable features that we’ve chosen to provide include estimated monthly traffic (sourced from SimilarWeb) and HTTPS. This latter point is an important one.

Google has been using this as a ranking factor (who knows how much of a factor) since 2014 and has been steadily increasing their warnings.
Moz reported in April that 50% of page one Google results were https and projected it may be as much as 65% by the end of 2018. So it might be worth taking this into account when deciding what directories you want to use.
 

Why create listings on business directories?

Creating online citations on business directories such as Hotfrog or True Local will improve your domain authority as well as your local search performance. But citation and link building are not a free-for-all like it once was.

Citations should be consistent: your name, address and phone number (NAP) as they appear on your website and Google My Business should be the same as all other citations across the web. Old listings with old phone numbers and addresses will have a negative impact on your business.

Link building, once one of the fastest ways to improve your search ranking, is now a more refined art. You should be mindful of your inbound link profile. If you’re an accountant and your site contains links from a dodgy weight-loss website, visitors will think you’re unprofessional or untrustworthy. You want links from sites which are valuable to users, relevant to your business and do not employ dodgy online tactics.
 

What Is Domain Authority?

DA is a metric developed by Moz, so let’s leave an explanation to them:

“Domain Authority (DA) is a search engine ranking score …. that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”
 

Tips For Listing In Local Business Directories

  1. Select the most appropriate category. Take into account what your competitors have.
  2. Complete as much of your business listing as possible. This includes great photos.
  3. Ensure your Name, Address and Phone (NAP) matches that on your website and Google My Business listing.
  4. If you have more than one location then link to the relevant location page on your website, ie /Melbourne/.
  5. Write a unique business description – Don’t copy + paste from your website.
  6. Use a spreadsheet to keep your activity organised (as well as your log-ins).

 

The 20 Best Australian Business Directories

Based on Moz’s Domain Authority metric, below is the list of Australia’s Top Online Directories.
Last updated: September 7th 2018 – Following Moz’s huge update.

LEGEND
Not Secure = Website is not secure (Not using https)    Paid Directory Listing = Paid Directory Listing

 

1. True Local

www.truelocal.com.au

Domain Authority: 75
Est. Monthly Traffic: 2.0 million
Add your business

2. ShowMeLocal Australia

au.showmelocal.com

Domain Authority: 71
Est. Monthly Traffic: 64,400
Add your business


 

3. Hotfrog

www.hotfrog.com.au

Domain Authority: 69
Est. Monthly Traffic: 95,100
Add your business

4. 2 Find Local

www.2findlocal.com

Domain Authority: 68
Est. Monthly Traffic: 291,100
Add your business
Not Secure


 

5. Yelp

www.yelp.com.au

Domain Authority: 65
Est. Monthly Traffic:
Add your business

6. Infobel Australia

www.infobel.com/en/australia

Domain Authority: 65
Est. Monthly Traffic:
Add your business
Paid Directory Listing


 

7. dLook

www.dlook.com.au

Domain Authority: 62
Est. Monthly Traffic: 64,400
Add your business

8. Enroll Business AU

au.enrollbusiness.com

Domain Authority: 62
Est. Monthly Traffic:
Add your business

 

9. Start Local

www.startlocal.com.au

Domain Authority: 62
Est. Monthly Traffic: 164,700
Add your business

10. Sensis (Yellow Pages)

www.sensis.com.au

Domain Authority: 60
Est. Monthly Traffic: 190,000
Add your business


 

11. Cylex

www.cylex.com.au

Domain Authority: 57
Est. Monthly Traffic: 78,500
Add your business

12. WOMO

www.womo.com.au

Domain Authority: 55
Est. Monthly Traffic: 289,800
Add your business


 

Having consistent citations is one of the more important local SEO factors. Get a Citation Audit completed for just $7 USD.

 

13. Street Directory

www.street-directory.com.au

Domain Authority: 54
Est. Monthly Traffic: 99,800
Add your business
Paid Directory Listing

14. Flying Solo

www.flyingsolo.com.au

Domain Authority: 52
Est. Monthly Traffic: 153,400
Add your business Paid Directory Listing


 

15. BusinessSeek.biz

www.businessseek.biz

Domain Authority: 51
Est. Monthly Traffic: 16,400
Add your business
Not Secure Paid Directory Listing

16. Tuugo

www.tuugo.biz

Domain Authority: 51
Est. Monthly Traffic: 20,100
Add your business
Not Secure


 

17. AussieWeb

www.aussieweb.com.au

Domain Authority: 51
Est. Monthly Traffic: 107,700
Add your business

18. ComeonAussie

comeonaussie.com

Domain Authority: 47
Est. Monthly Traffic: 4,100
Add your business


 

19. ZipLeaf Australia

zipleaf.auz.net

Domain Authority: 47
Est. Monthly Traffic: 78,500
Add your business

20. PureLocal

www.purelocal.com.au

Domain Authority: 45
Est. Monthly Traffic: 4,100
Add your business


 

Don’t have time to create these listings? Let us do it for you with our Citation Building Service..
Quentin Aisbett

Quentin Aisbett

Quentin Aisbett is the strategist at OnQ Marketing. He has a specific focus on local and mobile SEO, content strategy, and marketing automation. Blogging all the time, tweeting even more so. Pick his brain on Clarity.fm.