Top 20 Australian Business Directories

by | Last updated Mar 13, 2018

Reading time: 7 minutes

Top 20 Business Directories
Aussie businesses succeeding with Search Engine Optimisation (SEO) do one thing very well:

They actively build quality links and citations and often the first step is to get listed with high-quality directory websites.

Want to know the best part?

I’ve done a big part of the leg-work for you. I’ve compiled a list of the best business directories in Australia along with direct links to pages so submitting your business is just that little bit easier.

Each local directory has been chosen due to their Domain Authority score. Despite constant requests to have other directories featured, this list will remain curated by the top DA scores so you know you can trust them. It is also audited every 3 months to ensure we maintain the best list for you.

Other important features that we’ve chosen to provide include estimated monthly traffic (sourced from SimilarWeb) and HTTPS. This latter point is an important one.

Google has been using this as a ranking factor (who knows how much of a factor) since 2014 and has been steadily increasing their warnings.
Moz reported in April that 50% of page one Google results were https and projected it may be as much as 65% by the end of 2017. So it might be worth taking this into account when deciding what directories you want to use.

Why build online citations?

Creating online citations on sites such as Hotfrog or True Local and building and refining your inbound link profile will improve your domain authority as well as your search performance. But citation and link building is not a free-for-all like it once was.

Citations should be consistent: your name, address and phone number (NAP) as they appear on your website and Google My Business should be exactly the same as all other citations across the web. Old listings with outdated phone numbers and addresses will have a negative impact on your business.

Link building, once one of the fastest ways to improve your search ranking, is now a more refined art. You should be mindful of your inbound link profile. If you’re an accountant and your site contains links from a dodgy weight-loss website, visitors will think you’re unprofessional or untrustworthy. You want links from sites which are valuable to users, relevant to your business and do not employ dodgy online tactics.

What Is Domain Authority?

DA is a metric developed by Moz, so let’s leave an explanation to them:

“Domain Authority (DA) is a search engine ranking score …. that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”

Tips For Listing In Business Directories

  1. Select the most appropriate category. Take into account what your competitors have.
  2. Complete as much of your business listing as possible. This includes great photos.
  3. Ensure your Name, Address and Phone (NAP) matches that on your website and Google My Business listing.
  4. If you have more than one location then link to the relevant location page on your website, ie /Melbourne/.
  5. Write a unique business description – Don’t just copy + paste from your website.
  6. Use a spreadsheet to keep your activity organised (as well as your log-ins).


The 20 Best Australian Business Directories

Based on Moz’s Domain Authority metric, below is the list of the Best 20 Australian business directories.
Last updated: November 16th 2017.

Not Secure = Website is not secure (Not using https)    Paid Directory Listing = Paid Directory Listing


1. True Local

Domain Authority: 68
Est. Monthly Traffic: 2.9 million
Submit your listing

2. 2 Find Local

Domain Authority: 62
Est. Monthly Traffic: 145,000
Submit your listing
Not Secure

3. Sensis (Yellow Pages)

Domain Authority: 58
Est. Monthly Traffic: 200,000
Submit your listing


4. Yelp

Domain Authority: 57
Est. Monthly Traffic:
Submit your listing

5. dLook

Domain Authority: 54
Est. Monthly Traffic: 122,100
Submit your listing

6. Flying Solo

Domain Authority: 53
Est. Monthly Traffic: 137,000
Submit your listing

Paid Directory Listing


Looking to improve your local search performance? Get the tips & advice you need to optimise your Google My Business listing – Enrol in our free email course.


7. Hotfrog

Domain Authority: 52
Est. Monthly Traffic: 127,800
Submit your listing


Domain Authority: 51
Est. Monthly Traffic: 15,000
Submit your listing
Not Secure

9. Start Local

Domain Authority: 50
Est. Monthly Traffic: 230,000
Submit your listing


10. WOMO

Domain Authority: 48
Est. Monthly Traffic: 227,400
Submit your listing
Paid Directory Listing

11. Street Directory

Domain Authority: 47
Est. Monthly Traffic: 192,000
Submit your listing
Paid Directory Listing

12. Cylex

Domain Authority: 44
Est. Monthly Traffic: 78,500
Submit your listing


Having consistent citations is one of the more important local SEO factors. Get a Citation Audit completed for just $7 USD.


13. Yalwa

Domain Authority: 42
Est. Monthly Traffic: 4,100
Submit your listing
Not Secure

14. AussieWeb

Domain Authority: 42
Est. Monthly Traffic: 267,100
Submit your listing

15. PureLocal

Domain Authority: 39
Est. Monthly Traffic: 16,200
Submit your listing


16. Aroundyou

Domain Authority: 38
Est. Monthly Traffic: 355,100
Submit your listing
Not Secure

17. Tuugo

Domain Authority: 37
Est. Monthly Traffic: 64,600
Submit your listing
Not Secure

18. Local Business Guide

Domain Authority: 37
Est. Monthly Traffic: 50,200
Submit your listing


19. National Directory

Domain Authority: 36
Est. Monthly Traffic: 5,500
Submit your listing
Not Secure


Domain Authority: 34
Est. Monthly Traffic: 38,600
Submit your listing


Don’t have time to create these listings? Let us do it for you with our Citation Building Service..
Quentin Aisbett

Quentin Aisbett

Quentin Aisbett is the strategist at OnQ Marketing. He has a specific focus on local and mobile SEO, content strategy, and marketing automation. Blogging all the time, tweeting even more so. Pick his brain on