Start-up businesses often run on the smell of an oily rag and it is often the apparent lack of start-up funds that ultimately bring upon their downfall. So when someone tells you that you need to hire an SEO expert, after you’ve already spent money on a new website, you’re kicking yourself.
But, let me tell you, it is going to be necessary if you have any interest in people finding your business via search engines. If you are particularly low on funds and have a basic knowledge or ability to use your website’s CMS then you might want to have a shot at it yourself. Who better to take advice from than Google themselves.
Released just days ago via the Google Webmaster Central blog, this video coming in just under 10 minutes is a great guide.