Started in just 2003, the open-source project WordPress has fast become the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.
So it goes without saying that SEO for WordPress should be a pretty big deal. In my ideal world, one that seems so far stretched from reality, the search term ‘WordPress SEO’ would far outrank ‘Justin Bieber’. But this is reality. It doesn’t water down its importance however.
Plugins provide each and every WordPress webmaster with flexibility in a site’s design and operation, and this includes SEO. I’m not Rand Fishkin, nor am I Joost de Valk, but for what it’s worth I would like to highlight my 6 favourite WordPress Plugins for SEO. I have come to these conclusions not from hundreds of hours of analysis and trialling hundreds of various plugins but pure results from the plugins I have tested.
WordPress SEO by Yoast
Not that these plugins are in order but this plugin from Yoast (Joost de Valk) is definitely the first one I install on a clients site every time. It gives you the power to do a number of really important things to optimise your on-page components including:
- Tailoring Meta Titles, Meta Descriptions and Meta Keywords for each and every page and post on your site.
- It allows you to No Index and/or No Follow any individual page or post if you like.
- It will generate Sitemaps
- It allows you to easily verify your site with Google, Yahoo and Bing
It does so much more than the points I have highlighted but if I haven’t convinced you already then I probably don’t need to go any further.
When it comes to a website’s speed, images and the size of images have a huge bearing on speed. Smush.it once installed will automatically compress all new images uploaded to a size that does not reduce quality but does reduce latency. You can also choose to bulk Smush your existing images if you have any.
This plugin has two key features, it creates heaps of internal links and automatically generates related posts for your blog. But I love it for the internal link feature. Configure your settings and the SEO ALRP will create an internal link for the Meta Keywords you have nominated for your site and individual posts and pages. It makes it so easy. Submit your blog feed to blog directories and see the benefit of having all these links with varying anchor text back to your site.
We all know that broken links cost us. I have not come across an easier way of dealing with broken links than Redirection. Simply identify the broken links and tell the plugin to send visitors to a relevant and correct link.
Tweet Old Post
If you have a blog on your website, then you will want to be promoting your posts in the Twittersphere. Tweet Old Post makes this process so easy. Simply configure your settings to what posts you want on circulation and how often you want posts tweeted. The plugin does the rest.
W3 Total Cache
I do love WordPress and much of it is attributed to the benefits I have experienced with each of the above plugins. If you have any suggestions on SEO for WordPress or plugins that you think supersede my favourites please let me know.