Online advertising presents a number of advantages over the more traditional advertising. It is targeted, flexible and we have a raft of metrics to measure its success.
We manage your online advertising process including strategy, media planning, design, A/B testing, bid management and reporting.
Check out the key online advertising platforms available for your next campaign.
Search Engine Advertising
Having a presence in the major search engines is imperative in an age where we Google just about everything. One way to do it is via SEO to attain organic results but this takes time and can be difficult, whilst search advertising can commence the moment you’re approved.
With Google dominating the search market in Australia like no other market around the globe, we choose to deal with Google Adwords for search advertising. (Google holds approx 93% share in Australia compared to 65% in United States)
The social media giant has hit 1 billion users worldwide and Australian users represent more than 12 million of these. With Facebook Advertising business can target users by location, age, interests, education level and even target the friends of your followers.
This can be approached in two ways, we can advertise on a network of websites or approach specific websites on your behalf. This decision comes down to your audience and how targeted you want your campaign.
Still an emerging advertising tactic for Australian business. Affiliate Advertising sees webmasters taking your ad creative and using it to advertise your business on their website. Produce a suite of banner products to provide webmasters flexibility, decide on a remuneration setup and await websites to take you up on your opportunity.
This is online advertising on jungle juice, don’t let people visit your website without converting. Display Retargeting drops a cookie on your user’s computer (Don’t worry this is happening to you) and then delivers your display advertisements to them when they browse other websites around the web.
Retargeting allows you to manage how many times you display your ad to the user and how long you want to continue following them. We don’t want to look too obvious do we!
Complement your search engine advertising campaign with search retargeting. The potential customer searches for your keyword but doesn’t click on your ad. The opportunity isn’t lost because with retargeting you can now stalk this user with subtlety around the net displaying your advertising banner when they’re browsing other sites.