Online advertising is targeted and flexible and we have a raft of metrics to measure its success.
We can manage the entire process including strategy, media planning, design, A/B testing, bid management and reporting.
Check out the key online advertising platforms available for your next campaign.
The Online Advertising Opportunities Available To Us:
Search Engine Advertising (Google Adwords)
A presence in the major search engines is important when we Google just about everything. Where SEO can take time and lacks guarantees, Google Adwords for instance can be commenced the moment they’re approved.
With Google dominating the search market in Australia like no other market around the globe, we choose to deal with Google Adwords for search advertising. (Google holds approx 93% share in Australia compared to 65% in United States)
The social media giant has hit 1 billion users worldwide and 12 million of these are in Australia. With Facebook Advertising, you can target users by location, age, interests, education level and even target the friends of your followers.
This can be approached in two ways; we can advertise on a network of websites or approach specific websites on your behalf. This decision depends on your audience and how targeted you want your campaign to be.
This is online advertising on jungle juice! Don’t let people visit your website without converting. Display Retargeting drops a cookie on your user’s computer, then displays your ads when they browse other sites.
Retargeting allows you to manage how many times you display your ad to the user and how long you want to continue following them.
Complement your search engine advertising campaign with search retargeting. A potential customer searches for your keyword but doesn’t click on your ad? The opportunity isn’t lost; with retargeting you can now stalk this user with subtlety, displaying your advertising banner when they’re browsing other sites.
Still an emerging advertising tactic for Australian business. Produce a suite of banner products to provide webmasters flexibility, decide on a remuneration setup and await websites to take you up on your opportunity.