Inbound marketing is about your audience’s needs. Understand what they want and deliver it when and where they want it. It’s as simple as it sounds.
Build a website that focuses on your user and work to continually improve the experience. Find your audience on social media and engage. Provide them with relevant content that can be accessed via a range of platforms. Commit to this and some basic technical SEO and you’ll be on your way to attracting more leads via the key search engines.
If you don’t have the time, the specific nerdy skill-sets or just need assistance with the strategy, we can help you out. Here’s what we do day to day:
Responsive Web Design
Make sure your customers can engage with you, no matter what device they use.
Invest in SEO work to generate traffic to your site.
We can create and manage your social media strategy.
Test your website to identify opportunities to improve your conversions.
Understand the opportunities to build a database and engage with your users with email.
Understand where your audience spends their time and get their attention with the right ads.
What are the best social media channels to use for my business?
Where’s your audience spending time on social? That’s where you should be! OK so your audience is on five or six social platforms…If that is the case, understand how your audience interacts on each of the platforms, which of them are you then more likely to better engage with them given your message?
Why do i need a responsive website?
Well we’re not browsing the web on desktops and laptops only these days. So to make sure your website looks as good to the person on a desktop and the person on a mobile, you need to have a responsive website. There’s so many more reasons…Read them here
How do I know if social media is generating leads for my business?
It all comes down to the structure of your website and your ability to understand and translate your analytical data. First of all you must be able to measure immediate leads from social. But you really have to be able to understand the customer path when social may be the channel that introduces the potential lead to your business, but it may not be the last-click-attribution. It takes some smarts.
How can I convince my boss that social media is important?
If you can convince your boss that your consumer holds the power to your business success you should be right. Social is merely a vehicle to help improve the relationship with your audience. If this isn’t important to your boss then don’t bother. If it is then start talking about engagement, feedback and customer service.
Why aren’t I ranking?
It’s not your God given right to rank so let’s look at this a different way. Why should you rank? Do you have what the people searching for want? Do you have credibility within your field? Is your site fast and providing a great user experience? Can Google crawl your site and does Google understand what your site is about? Are you answering these questions better than all of your competitors?