Social Media Marketing
Social media has revolutionised the way in which we communicate and dramatically improved the way in which you can engage with your target audience.
Social Media Opportunities
The opportunities are just about endless. As a marketing tool alone, social media presents your business with the opportunity to reach out to your target audience and engage in a space and at a time when they want to engage.
Social media establishes and builds brand loyalty. It can help you promote products and services, and with a little creativity and flair, it can get you the publicity and attention that used to be reserved for the big brands with even deeper advertising pockets.
Take social media more seriously and it can play an influential role in your business including marketing, public relations, customer service and market research.
Social Media Pitfalls
Qantas, Kyle Sandilands and Target, the list of social media debacles goes on. Social media is not a parallel universe in which twitter profiles are run by virtual people, this stuff is real and it is powerful. But it is not to be avoided.
If your brand is big enough for an online community to remark, then the conversation is going to happen anyway and you’re better to be involved in the discussion. If your brand is not big enough for people to remark, then you better get out there and get active.
The key to social media is to understand that it is more public relations than marketing. If you try to sell to us and treat us like dummies then we’ll unlike you and even worse tell everyone we know. Respect the vehicle, understand the various characteristics of each of the platforms and have a strategy.
Social Media Strategy
Social Media is simply a platform or vehicle to communicate with other like-minded people and we can all do that. But there are a whole lot of reasons for you to get some guidance to ensure you manage the conversations responsibly and effectively.
Our Social Media Strategy is a 12-15 page report identifying your audience, what social media platforms they engage with, what platforms you should use and how you should communicate with the audience on the various platforms. Here is how they’re laid out…
(i) Brief & Objectives
(ii) Industry Trends
(iii) Competitor Analysis
(iv) Detail of each social media platform suggested
- Profile Objectives
- Profile Optimisation
- Conversation Style
- Post Style
- Post Frequency
(vi) Website Optimisation
(vii) Future Social Media Opportunities
Social Media Management
In an ideal world we would all be managing our social media activities in-house. But we understand for small to medium business this is not always the case and we’re more than happy to work with you to manage your Facebook page, Twitter account, Google+ profile and more. Social Media management is a service that comes with each of our outsourced marketing packages.