Search Engine Optimisation or SEO as it is more commonly referred to, is and should be intertwined in your overall digital marketing strategy. Such is the role that the key search engines play in our day to day lives and subsequently in our marketing activities.
We provide a range of SEO services depending on your business’ needs and intentions. For the business simply looking to understand if their website is in a position to rank well in the first place we have a basic SEO Health Check. For the business looking for a comprehensive report on their SEO position including weaknesses and opportunities for improvement we have the SEO Audit.
We do get into the SEO work ourselves as well and for this we provide either an SEO Starter package or ongoing SEO management. The SEO Starter package is ideal for the small business simply looking to get their website off to the right start with their search engine performance. Ongoing SEO management is for the business relying on the leads originating from search and this is part of our outsourced marketing packages.
As a marketing agency we too have a vested interest in your long-term search engine performance, so we don’t perform any dodgy SEO tricks and we don’t make promises of #1 in Google.
SEO Starter Package
Our SEO Starter package concentrates on your website’s on-page optimisation including:
(i) Keyword research to identify the relevant keywords that are likely to bring you the most traffic
(ii) Restructure your page content and meta data to better target the identified keywords
(iii) Create an XML Sitemap and submit it to the major search engines
(iv) Optimise the images on your site to increase page speed and again utilising keywords associated with images
(v) Improve internal linking structure
(vi) Highlighting your next steps
Ongoing SEO Services
If you’re looking for ongoing SEO services we can perform a quick analysis of your existing site and discuss what we believe needs to be done and how many hours should be committed on a monthly basis. Alternatively SEO is part of our outsourced marketing packages.
Search Engine Optimisation is a complex process, with a lot of research required to identify the keywords that your customers are using; how valuable they will be – quality/quantity; and how competitive they are – likelihood to achieve results.
Once the keywords are identified we need to optimise your pages, your site’s architecture, build quality links, monitor issues, encourage social sharing and continue to adapt to changes in the search engines.
Our SEO Audit includes a comprehensive 12-20 page report highlighting the health of your website in terms of its search engine optimisation. Within the report we identify key issues and opportunities whilst providing a strategy moving forward. The structure of our SEO Audit looks like:
(i) Brief & Ranking Signals
(ii) Keyword Analysis
(iii) Competitor Analysis
(iv) Technical Structure
(v) On-Page Optimisation
(vi) Backlink Profile
(vii) Page Speed
(viii) Social Signals
(iv) Content Marketing
(v) Prioritisation Checklist
>> If you would like to invest in your search engine performance then email us.. Note that SEO doesn’t have to be all cloak and dagger, if you want to understand the process we’re more than happy to explain it all. Alternatively check out our SEO Blog posts.