Big brands have great websites, right? Nope, not quite so most of the time, at least not with these brands we're going to showcase below. Luckily for them, they made amends and all is good... or is it? Time will tell. For now, let's just stroll down memory lane and view the transition between "badly...Read More
Marketing Ideas OnQ
We know we can’t work with all of you, so we publish our marketing blog to share what we know and what we’ve learned along the way.
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We’re a dynamic bunch; we consume more content on more devices and from more channels than ever before. If we require information about anything at all, we can get it at the click of a button. We...Read More
We can’t all be data dynamos or number geeks; for some people, a tool such as Google Analytics can be a little overwhelming. Most of you are aware that it provides amazing insights into customer behaviour, but how? Some of you might look at that first page and think “Where do I even start?” Let me...Read More
There are currently over 200 million active Twitter users, and this number is steadily growing. Because of this, making connections on this growing social media network has become increasingly important for business owners. But where do you start? These 10 tips will help the Twitter novice advance into an experienced account holder while simultaneously increasing...Read More
I have never been one to follow trends; skinny jeans are for skinny people, fluorescent orange will never be the new black. Flat design, however, is one emerging trend worth keeping an eye on. What exactly is flat design? It is a minimalistic design approach using simple, two dimensional images to represent apps on your computer...Read More
The traditional newspaper business model has collapsed in spectacular style. In an earlier blog, ‘What to do when your business is eating a massive shit sandwich’, I touched on the fact that print media, specifically newspapers, failed to acknowledge the simple fact that they were delivering a service to customers, rather than an...Read More
The emergence of digital technology has changed the way both multinationals and smaller, independent providers market their hotels. For those working in sales and marketing within the hotel industry, you can either put your head in the sand and run the risk of becoming irrelevant or keep abreast of emerging opportunities and position your hotel as...Read More
There's no shortage of media coverage on the 2013 Australian Federal Election and for the first time we're seeing a social media analysis even from mainstream outlets. So we wanted to design an infographic illustrating how Kevin and Tony fare on each of the key social media platforms. But in taking a further look into...Read More
We all know that search engines generate web page results for queries based on relevance and exact matches. The order by which they appear on the results pages depends on many factors. Just think that websites receive scores for each of those ranking factors. The one with the highest scores make it on top of...Read More
Accountants don't get the clients they want from Google. It's a bold statement but one that I find is a common perception from within the industry. Now, I am not an accountant and never have been, but I've heard this on more than one occasion. I can see their point. Many accounting firms are simply not...Read More