A lot sure has changed since I first wrote about car dealers and digital back in 2011.
Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealerships behind when it came to moving their advertising spend into digital.
At the time the local car dealer still owned the local traditional media space but that was the extent of their advertising – Newspaper and radio.
How can it be that Australian marketing professionals consider their content marketing efforts less effective than last year?
Could they be suffering from a crisis of confidence?
Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience.
But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly.
Excessive complexity is evidence of a lack of thought and design. Simple, thoughtful sites are far more effective at generating conversions.
Underlying all of the chatter about flat design, minimalism, and user experience design, there’s a simple principle: complexity does not lead to positive user experiences. Unfortunately, many businesses aren’t paying attention to the message.
Less than half of Australian digital marketers feel highly competent in digital marketing.
That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations.
We take a look at how a one-page designs might affect a site’s SEO and a list of questions that need answering before deciding on a one-page design.
Over the last few years, one-page sites have been popping up all over the web. Traditionally, websites are made up of multiple pages, each of which focuses on a particular topic.
Click to see it in action…
Someone once said, “The definition of a great idea is one you wish you’d thought of first”.
When I first read about responsive logos, I couldn’t believe I hadn’t thought of them already; they are the obvious next step after responsive websites, and will no doubt raise the bar when it comes to branding and logo design.
With so much competition at your customer’s fingertips, it’s important first and foremost that your eCommerce website provides a positive user experience.
Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks.
Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. It didn’t take long for SEO ‘professionals’ to be viewed with skepticism.
So where did they go? I have a theory.
No matter the size of your business, you need to leverage the power of your website to generate leads and convert them to sales.