With so much competition at your customer’s fingertips, it’s important first and foremost that your eCommerce website provides a positive user experience.
Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks.
Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. It didn’t take long for SEO ‘professionals’ to be viewed with skepticism.
So where did they go? I have a theory.
No matter the size of your business, you need to leverage the power of your website to generate leads and convert them to sales.
‘If you build it, they will come’, so the saying goes. But with more and more business being conducted online, you need to think about what visitors do on your site once they arrive.
Are they doing what you want them to do?
Do you have a reputable travel agency but are failing to turn up in Google searches?
This is a common problem amongst small business owners, but one that can be easily fixed.
If you take the time to follow Google’s guidelines to help them understand a bit more about your business, you’ll have an online presence in no time.
Got a business website?
Is it an effective sales or marketing tool, or is it just something pretty to look at when you turn your computer on?
Websites are an essential part of doing business, so it’s important to understand how they can work for you.
In a very short time, we have come to rely on our mobile devices for most of our daily activities; communication, news, entertainment, banking, shopping.
We literally have the world at our fingertips.
You’ve been sending out an email newsletter for quite some time, it’s jam packed with products and services or information you think your recipients will love. But your newsletter subscribers are not visiting your website…why is that?
It could be that people aren’t clicking the links to your site, or maybe they’re just not opening your emails. Both problems can be fixed, once you work out why your subscribers are not falling over themselves to read your newsletter and clicking accordingly.
In 2013 it is estimated that 255 babies were born every minute across the globe. Pretty amazing right?
Well this pales in comparison when we consider that more than 1,900 smartphones were shipped every minute in 2013. That’s smartphones, a device that allows the user to browse the web.
It goes without saying then that mobile should be a significant consideration for your business in the near future.