How Does Digital Impact The Local Retailer? [STUDY BY GOOGLE]

Retail MarketingMany local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience.

But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly.

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Web Design: Can Less Really Be More?

web design user experienceExcessive complexity is evidence of a lack of thought and design. Simple, thoughtful sites are far more effective at generating conversions.

Underlying all of the chatter about flat design, minimalism, and user experience design, there’s a simple principle: complexity does not lead to positive user experiences. Unfortunately, many businesses aren’t paying attention to the message.

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Are Marketers in Australia Comfortable With Digital?

Less than half of Australian digital marketers feel highly competent in digital marketing.

That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations.

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Do One-Page Website Designs Hurt SEO?

web design trendsWe take a look at how a one-page designs might affect a site’s SEO and a list of questions that need answering before deciding on a one-page design.

Over the last few years, one-page sites have been popping up all over the web. Traditionally, websites are made up of multiple pages, each of which focuses on a particular topic.

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What is a responsive logo and how they might transform your brand

Responsive logo design

Click to see it in action…

Someone once said, “The definition of a great idea is one you wish you’d thought of first”.

When I first read about responsive logos, I couldn’t believe I hadn’t thought of them already; they are the obvious next step after responsive websites, and will no doubt raise the bar when it comes to branding and logo design.

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How To Improve Your eCommerce Website in 14 Easy Steps

tips online retailWith so much competition at your customer’s fingertips, it’s important first and foremost that your eCommerce website provides a positive user experience.

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How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus

Social media guruMany SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks.

Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. It didn’t take long for SEO ‘professionals’ to be viewed with skepticism.

So where did they go? I have a theory.

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5 Things Your Boss Will Expect You To Know About Generating Website Leads

Lead generation toolNo matter the size of your business, you need to leverage the power of your website to generate leads and convert them to sales.

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Beginners Guide: Conversion Optimisation to Improve Your Website

Conversion optimisation‘If you build it, they will come’, so the saying goes. But with more and more business being conducted online, you need to think about what visitors do on your site once they arrive.

Are they doing what you want them to do?

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How Travel Agencies Can Use SEO To Drive More Business

Travel agency marketing ideasDo you have a reputable travel agency but are failing to turn up in Google searches?

This is a common problem amongst small business owners, but one that can be easily fixed.

If you take the time to follow Google’s guidelines to help them understand a bit more about your business, you’ll have an online presence in no time.

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