Traditional marketing methods have in recent years shown to not be the most effective form of advertising when they stand alone.
How important is Search Engine Optimisation to local government?
Traditionally, SEO is considered an effective way for businesses to drive online traffic. As local councils do not have to compete for the services they provide, SEO is rarely a priority when updating their websites. But would implementing basic SEO improve their sites and therefore make them easier to use?
UPDATE: Wondering how the results are tracking? We’ve analysed a sample of sites to see how they’re performing after the first few weeks. Read it all at the bottom of this post.
As Google strives to provide users with the fastest, most relevant search result possible, the way in which it ranks each site continues to evolve.
In 2010 it introduced speed as a ranking factor. In 2011 Google’s Penguin update was created to penalise poor quality sites, and in 2012 they started penalising spam sites with the introduction of Panda.
A lot sure has changed since I first wrote about car dealers and digital back in 2011.
Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealerships behind when it came to moving budgets toward digital advertising.
At the time the local car dealer still owned the local traditional media space but that was the extent of their advertising – Newspaper and radio.
How can it be that Australian marketing professionals consider their content marketing efforts less effective than last year?
Could they be suffering from a crisis of confidence?
Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience.
But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly.
Excessive complexity is evidence of a lack of thought and design. Simple, thoughtful sites are far more effective at generating conversions.
Underlying all of the chatter about flat design, minimalism, and user experience design, there’s a simple principle: complexity does not lead to positive user experiences. Unfortunately, many businesses aren’t paying attention to the message.
Less than half of Australian digital marketers feel highly competent in digital marketing.
That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations.
We take a look at how a one-page designs might affect a site’s SEO and a list of questions that need answering before deciding on a one-page design.
Over the last few years, one-page sites have been popping up all over the web. Traditionally, websites are made up of multiple pages, each of which focuses on a particular topic.